Each of these areas is very competitive but easy to enter. As long as you are a photographer who can deliver high quality images and maintain a great standard you are in with a fighting chance for success. If you are competitive, have a unique style and offer a great service there will always be room for you in the market.
Let’s take a look at some of these areas.
1. Wedding and Event Photography
I have always thought that the person who decides to become a wedding photography should see a shrink. You have to be a unique person who likes working under pressure because you are taking on a couple’s most important day and if you mess up there are no second chances. So, if you can take the pressure it’s the job for you. I remember with my own wedding, the photographer only delivered half the photos because of a problem. Yet, wedding photography can be extremely rewarding if you are a people person and like pressure. If you’re in the right area it can be extremely profitable and once you reputation grows there is an endless supply of work.
Now with event photography, the whole shoot is not as pressured and critical as the once in a lifetime special day. It is important and if you mess up you’ll lose a client but won’t destroy the most important day in a couple’s life. Events can be extremely profitable as it’s basically documenting the occasion. As long as you focus on quality and fulfill the client’s brief you ar away.
Gone are the days when you need a studio to take portraits. Situational portrait photography has increased dramatically and people like to be photographed in their own homes or places of work. Basic equipment is necessary such as portable lights, light boxes, flashes and reflectors and most times can be purchased in kit form. If necessary, a studio can be hired by the hour for those people who would like studio shots. But, don’t rely just on artificial lighting. Natural light with a bit of fill in flash with reflectors creates fantastic images and this is the type of lighting I prefer. Key here is to be flexible and to go where the clients are. It’s easier for you to get to a client than for a client to come to you and, it’s often more profitable.
If you want to make money fairly easily then focus on children’s photography. If you go to a one hour photo lab and look at the images being printed you will find that a huge percentage are family shots of children. Grandparents, parents and aunts and uncles shoot millions of images a year so cash in on this area. In order to stand out you need to have your own style and experiment in order to find a way to distinguish yourself from other photographers. There is always room for another top quality children’s photographer. The great thing here is that you can freelance while still keeping another job until you can generate sufficient income to go full time.
4. Pet photography
Although this isn’t people photography, people hold pets very dear to there hearts and because of the limited lifespan of animals, people want to remember them. But, animals aren’t humans and most times won’t pose for you so you need to learn the tricks of trade in order to get great shots. It may take a little more time but you will be rewarded. Working with animals is just as interesting as working with people.
The area of social photography can be very rewarding financially because when the wedding calendar slows down you can pick up on your events, portraiture and children. Weddings tend to be held mostly on weekends so during the week you need to find other income sources. The interesting thing about weddings is that if you develop a good relationship with your couple, they will need you to photograph their children, pets and other events and are a great source of referrals. All of these fields interact which is why we term them as social photography. Work hard at networking and you are bound to get a good income.