All of us face the blast of advertising everyday from TV, internet and paper sources telling us why we need the latest and greatest version or model of whatever. The world of digital photography is not exempt and perhaps is even a major player in vying for our spare cash. Unless you are up to date, how much of this is relevant to the purchase of a new camera? What should you do when faced by the advertising salvos on your wallet? Let’s take a look at what you should consider before responding to this advertising onslaught.
1. If you don’t need it don’t buy it
If your current camera is serving the purpose for which it was bought then continue without batting an eyelid. The advertising is irrelevant to you and there is no need for you to consider any new digital camera purchase. Once you start to ponder a purchase you are on the slippery slope that leads to a camera sales assistant and you are lost. There will always be someone trying to sell a new one. Bite the bullet and save your cash.
2. If think you need a new one find out what you need
Have you found that the shutter lag is causing you to blur your images or the resolution prevents you enlarging your prints to A3? The bottom line is what is your current camera not doing for you that you need it to do. Any purchase you make should be need driven, not wish driven. That comes later. Knowing what you need is going to help you make an informed choice.
3. Don’t be fooled by the megapixel myth
The myth of megapixels is driven by those who want your cash. The megapixel race has slowed down with even you most basic cameras having large amounts of megapixels. One of my favourite photos was taken on a 2.1 megapixel camera with a really good lens. It’s the lens that is more important and not the number of pixels. If you’re going for more megapixels vs a better lens, always go for the quality lens. So if the only reason for upgrading is megapixels, don’t do it.
4. Consider the features of the new camera
Are the features that are listed by the manufacturer of your potential purchase what you need or just a great list that turns you on? If the features line up with your needs and your budget then you’re ready to consider the purchase.
5. Research before you buy
Do your homework! Find out the best deal meaning price and extras. Don’t be fooled by lots of extras because someone has to pay for them and that someone is you. Nothing is for free and if it says for free then look for the catch. Find out everything you can from reviews and websites with manufacturers specifications. Knowing the features and benefits will help you make an informed choice.
These are just the few main things I would consider. But, as you learn digital photography you’ll find out that there are other things to consider when buying a new camera. So, beware of the sale people and do your homework. Happy shooting!